Smart, but Deceiving

Last weekend we went shopping (as usual for most people) and I noticed this very interesting, smart, but deceiving piece of merchandising.

Bottles of (allegedly) lemon juice are placed in the Fruits section and they are presented exactly in the same way as fruits are.

I don't fully know if that is actually lemon / lime juice, but I seriously doubt it since the area is not refrigerated. 

It's a piety that this knowledge is not used for better purposes.