17 August 2016

Loss Aversion in a Package

We bought a set of two HP ink cartridges (black and color) and they came in this packaging.

Even if we know that we were supposed to get two cartridges and paid for two, seeing the packaging with three slots (two with the cartridges and one empty) creates the feeling that “something is missing”. It’s like there were supposed to be three and you only got two.

This packaging is a waste of materials and induces a negative affect (feeling) in clients. Why HP? Why?

I am conducting a pilot study on employee experience and I would appreciate your contribution. If you work as an employee, please join.